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Dieux du Stade - Making of Calendar 2011 (2010)

Dieux du Stade - Making of Calendar 2011
NR Documentary
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Originally created in of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in . The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
DirectorMax Guazzini

Movie Details

On DVD & Blu-ray:November 1st, 2010 - Buy DVD
Original Language:English
Movie Tags:
charity calendar